Webpage...blog...interwebs...whatever you call it, a digital media presence is a fundamental piece of your company's marketing puzzle.
At Sheepdog, we understand the unique needs of small business in the digital space. We get the importance of solid design, coupled with economical code and optimized content. We know you need more traffic. We believe you when you say you haven't been able to get in touch with your "web guy."
We strive to build long-term and cost effective relationships with our clients. As your business grows, your online needs change, and you need a dedicated partner - that's where we come in. The internet is constantly changing. Every day someone creates something that has the potential to change the way we do business.
Let's take the time to transform your sleepless night brainstorms and bar room 'aha moments' into something meaningful and profitable.
THE CHALLENGE: To build an online ministry for the community at Peace Lutheran Church in Gahanna Ohio.
THE RESULT: We created a vibrant online brand with innovative and non-traditional navigation that echos their youthful approach to ministry. The content management system in place allows church staff to maintain their own content. The dynamic content abilities pull event data and display upcoming events and a church-wide calendar. Community members stay connected through e-mail marketing lists, and keep up with volunteer opportunities via social media outlets.
THE CHALLENGE Columbus event planner, Jen, needed to increase business, establish her presence, and become an industry expert in the greater Columbus area.
THE RESULT: Sheepdog built a complete brand for J.Lauren Events, including business materials, correspondence, and web. Consistent brand presence and simple, yet informative materials have helped bring new clients through the doors. Social media and site optimization tactics have increased overall visibility, and led to more calls, emails, and booked business.
Content management tools allow the business owner to manage her own online presence, and update content consistently as thing change.
THE CHALLENGE: The staff at John Knox was knee-deep in an impractical, hard to use, and ineffective site management system that was costing far too much. Our challenge was to craft a user experience around their core ministries and philosophy of worship.
THE RESULT: Sheepdog worked with the John Knox leadership to determine a new aesthetic and a structure that fit their unique community needs. By stepping back and evaluating the needs of the organization, Sheepdog was able to create a useable and highly customized presence for the church.
The site features an integrated Google Calendar, allowing members to connect and stay up-to-date from anywhere. Every week, members of the church receive an inspirational message and transcript of the week's service via a built-in email marketing system. Users can browse photo galleries, listen to sermons, or browse the online member directory.
THE CHALLENGE: Create a site for a good ol' fashioned spook house.
THE RESULT: Our designers had a field day with this one...we created custom illustrations and developed iconography to tell the story of the haunted funeral home. Our technical team translated the spooky visuals into an easy to use and visually stimulating web presence.
THE CHALLENGE: Build digital focal point in the campaign to get Brice Wiggins elected to the State Senate in Mississippi.
THE RESULT: On August 2nd, 2011, Brice Wiggins won his bid for Mississippi State Senate! Congratulations to him and everyone involved in the campaign! Starting from scratch, Sheepdog worked with the campaign committee to define goals, voice, target groups, and messaging. We crafted an online presence for the candidate that serves as the focal point for the campaign's communication strategy.
With a blog and ask the candidate section, the canditate can reach out on a more grassroots level. The galleries and personal touches help illustrate his personality and commitment to the region. The email and contact management system make it easy for him to keep his constituents up to date on the campaign.