A Difficult Choice
ADifficultChoice.com is a website designed to provide information and resources for women in Louisiana who are facing unexpected pregnancies. Women (and men, for that matter) can visit the site and use the resource locator to find help near them. In addition to the online help finder, we deployed a text message based system that allows for immediate and confidential engagement with the audience.
We recognized the unique opportunity to converse with these young women in a medium that makes sense for them. The target audience is very mobile savvy, and often times, will not pick up the phone to make a call for help with their pregnancy.
Text messaging has opened a new and engaging dialogue with women across Louisiana, and is helping provide assistance to those who have nowhere else to turn. The state is divided into 7 major geographic areas, each with its own unique keyword. When someone texts in, they get an auto response with the contact information for the nearest help center. Additionally, there are licensed counselors online to assist via anonymous text message.
For more information about the program, text HELPinLA to 90210.