Every organization is unique, and has a distinct set of goals and communications challenges. Through our strategic partner approach, we believe that Sheepdog provides that edge you need to respond dynamically to any given situation. As we build these relationships, it becomes our job to monitor and predict client needs, and respond quickly and consistently. We grow to understand your needs, and get immersed in your brand, your voice, and your audience.
People always ask us, "Oh, you can do THAT too?" More often than not, the answer is yes. If not, we'll help find someone who can.
The challenge(s): re-build the brand for a merged business whose services, goals, and business model is changing and growing rapidly.
The results: Rename the organization. Focus on the balance of history and company stability while implying innovation, strength, and capability. "Markt" was born from the owners' strong family reputation in the grocery business with a focus on high quality products and neighborly service. It was just a natural fit.
The work: Sheepdog worked with the owners to rebuild the iconography for the new company. We provided graphic design services for re-launch marketing materials and general business needs like invoices, letterhead, and signage. Our interactive team built an extensive web environment that includes custom e-commerce solutions for their innovative uniform and apparel programs. The site's SEO and social media planning has built a strong online reputation, and sales continue to grow.
The challenge(s): Take a strong and recognized organization and build a consistent, modernized brand. Provide ongoing services, and serve as an on-call communications partner for a wide variety of needs.
The results: We've worked with the staff to develop yearly communications and outreach plans to increase awareness, increase donor support, and continue to build brand consistency in the region. As a dedicated communications partner, we have provided North Coast Health Ministry with solutions in both the traditional and digital media space. We built and maintain a comprehensive online presence which includes email marketing solutions, a strong social media presence, and constant updating and nurturing.
We've developed quarterly constituent communications through the form of newsletters, annual reports, special event promotions and annual fund appeals. We've provided consistency and piece of mind in day-to-day operations by streamlining paperwork, forms, and patient materials.
The challenge(s): Develop a comprehensive brand, blending the hard-jammin' New Orleans music vibe with a family-friendly theme.
The results: Sheepdog provided original concepts for everything from logo design & illustration through CD packaging, online press materials, and a full web and social media presence.
We worked with the producers and featured artists to understand their approach to this unique compilation. As difficult as it was (totally kidding, it was an absolute pleasure), we spent hours listening to some of New Orleans' finest musicians put their spin on children's classics like "The Hokey Pokey" and "You've got a Friend in Me"... to completely absorb the vibe. We let the tone of the CD drive much of our creative process, and built a very unique communications platform around these hits.
Funky Kidz has garnered recognition from many organizations across the country. It earned Creative Child's Magazine's 2009 Album of the Year, and was even featured on the Ellen DeGeneres show!
The challenge(s): Create a feminine brand for a local publication that caters to ALL women.
The Result: The Sheepdog group created a feminine brand that is whimsical and eye catching. The tickled pink brand consists of a logo, masthead for publication, business correspondence, favors, media guide and other publication materials. We also developed a fully interactive online media outlet for the publication which included message boards, even calendars, coupons, and photo galleries!
The publication features monthly sections which cover a variety of topics that relate to our readers, such as the Girlfriends Guide, Mom Tips & Tot Trends, Wedding Insider- covering the latest trends for today's chic bride- and Health & Fitness, offering resources and advice on improving personal well-being.
